Meat and vegetables are natural. A Twinkie is not.
Oh, if it was only that simple.
The Food Safety and Inspection Service (FSIS) from the USDA is seeking comment as the agency looks to define the term natural in relation to ag. products. There is a movement among the organic foodies to make natural mean something closer to organic when placed on a label at the market.
Both agencies have struggled to define the terms used to describe how the food was produced--all natural, organic, etc. for some time. But it appears this time they may get serious about it.
The publicity swirling around The Omnivore’s Dilemma and Food, Inc have caused a bigger slice of the population to start asking questions about how their food was created and start making assumptions about the correct way to raise food.
After being “educated” through reading the book or watching the movie, they now know that organic and natural are the only ways to ensure your food is healthy and safe.
Those who will fight for a definition of natural are moving us toward the big farming is bad farming mentality.
Farmers and ranchers, some information and comment on the proposed rule. Let the agency know what you consider natural. Don't let our voice be drown out by those who think they know how to best produce our food supply.
Comments are due by November 13, 2009. To submit comments electronically follow these directions found as part of their advance notice of the proposed rule change.
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