Our friends at [yellow tail] have figured out they made a mistake, and I believe they are trying. But I'm a little underwhelmed.
It's easy to send a letter saying we messed up. It's a nice letter.
They could have advised Tiger on his apology and it might have went better for him. But after such a firestorm from the ag community, couldn't they--shouldn't they--make a similar donation to a pro-ag group?
If you haven't seen it here's a letter they sent explaining their donation.
Dear Kay Johnson Smith, Animal Agriculture Alliance:
I am writing to thank you for your feedback regarding our [tails] for tails program.
The spirit and intention of our donation to the Humane Society of the United States was for the celebration of animals. Being farmers ourselves we support those who care for their land and their environment, just as we do. We are proud of our rural heritage and value a solid relationship with agricultural communities around the world.
[yellow tail] is committed to the plight of animals in need, and we know that animal welfare groups work in different ways to advance their cause. We are interested in the welfare of animals, and in financially supporting animal welfare causes that provide direct care services to help animals, not on taking positions on any animal lobbying issues. We pledge to you that any future support for animal welfare will go to organizations specifically devoted to hands-on care, such as rescue, sterilization, feeding, or disaster assistance.
Like the wines we produce, we are friendly Australians who enjoy bringing people together, and look forward to doing so through our annual spring and summer promotional campaign "[tails] around the barbecue" and our "holiday enter[tail]ing" campaign. We very much value your opinion and wish to thank-you for your honesty.
[yellow tail] customer Service Team
It's a nice letter, but anyone can say they're sorry. Actions speak louder than words. And offering up your annual BBQ promotion doesn't make me feel like the company is exerting an effort. So I'm still going to avoid drinking their wine
So what do you think? Am I being overly critical? Or being too harsh in what I would like to see them do to make amends?
Ten years later: the rest of the story - This morning I found myself in a reflective mood thinking back to mid-July 2008 and one of the most hectic weekends of my life. I blogged about it at the t...